Need an onboarding program? Get inspired by bol.com or AWL!
Bol.com and AWL show what their onboarding program looks like, from pre-boarding to a hundred-day evaluation.

You are looking for a successful onboarding program example. And we are glad you are! That means you recognize the importance of a warm welcome. Now that you know what onboarding is and why it is so important, it makes sense that you want to get a clear picture of it.
First, read the article on onboarding new employees for more background information on onboarding.
So, what do the onboarding programs of other companies look like? To provide you with a good answer to this question, we interviewed bol.com and AWL. In this blog, we hope to inspire you!
But first... Would you like to download the Onboarding Checklist for free?
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This document contains several crucial points that are part of a new colleague's onboarding period. This way, you won't forget anything and can get started right away!
Onboarding program example: AWL
AWL is a global partner for automated joining solutions. From robotic welding machines for the automotive industry to the logistical handling of fencing. Onboarding is also an important topic at AWL. onboarding
“AWL has 750 employees and operates in a labor market with significant shortages. Good onboarding is therefore essential,” says Mark Voortman, HR officer at AWL.
On their first day, new employees watch a presentation about AWL. It contains practical information to ensure the first few weeks run smoothly. The first day is the official start of the 100-day onboarding program. After that, the new employees go to their workstations. There, they are welcomed by their team leader, given a tour, and have a cup of coffee to get to know each other better.
Furthermore, the new employee receives an onboarding schedule for the first few weeks. This is an overview of activities and actions to be completed within the timeframe of the onboarding process. An evaluation meeting takes place after two months.
Within AWL, PLC engineers are incredibly important, but there is a huge shortage of them. As a result, onboarding for junior PLC engineers is primarily focused on training, so they learn how to program AWL machines. The goal is for someone to be able to program a machine according to the AWL standard within 100 days. After 100 days, the new colleague is actually assigned to a project.
The first 100 days are truly an investment in the employee.
Did you know that microlearning is a very effective way of transferring knowledge, especially during the first few weeks of someone's employment? That very first period can be quite hectic and overwhelming for someone, which is why it is not recommended to overwhelm your new colleague with information. Microlearning is the solution!
Onboarding results
“New employees know much more about AWL than when we didn't use this onboarding program yet. Moreover, they know how to find the right people faster. The new employees who are onboarded this way are very enthusiastic about the process and have a better ‘feel’ for AWL!”
Mark's tips for a fantastic onboarding program for new employees
- Personal contact
Of course, as much as possible is done online these days, but that doesn't have to mean personal contact is impossible. For example, pair a new employee with a buddy!
- A good start
Make sure the first 10 days go really well. They are crucial for employee retention.
- Stakeholders
Who are the key stakeholders? Keep this in mind during your onboarding.
- A warm welcome
A warm welcome remains incredibly important. Don't forget it.
Onboarding schedule example: bol.com
At bol.com, they also place great value on onboarding new employees. To learn more about this, we spoke with Joep van Malsen, Learning & Development specialist at bol.com.
At bol.com, it starts with pre-boarding.
“At bol.com, we don't wait until the first day to start onboarding. No, it begins the moment someone signs their contract. That’s when pre-boarding starts,” says Joep. Two weeks before their first day, every new employee receives a welcome package with a personal note from the team involved in their onboarding. One week before their first day, a bouquet of flowers is delivered to their home!”
The first day takes place at the head office in Utrecht. Together with all the starters for that month, the new colleagues receive an introduction to bol.com's values and their promises to customers. They also get information on how the online store is structured.
Next, they are immersed in the blue world of bol.com through the customer journey. That journey consists of several phases.
- The website
The journey begins on the website, where the product range can be found.
The new employees get answers to the following questions:
- How are those pages on the website actually structured?
- How do you optimally guide the customer through this? This can be a complex task, as the customer has to find the desired product among an offering of over 20 million items.
- The payment process
Once the customer has found the desired product, the payment process follows.
New colleagues then get answers to the following questions:
- Which payment method helped bol.com grow?
- How are fraudsters detected?
- Het logistieke proces
Na het betalen volgt uiteraard het logistieke proces. Hierbij kan een bezoek aan het bol.com Fullfilment Center natuurlijk niet ontbreken. De nieuwe medewerkers gaan met de bus, inclusief lunchpakket, richting Waalwijk. Voor velen het hoogtepunt van de tweedaagse.
Maar, in sommige gevallen is de bezorging van het pakketje nog niet het eindpunt van de klantreis. Dat betekent: door naar customer service!
- Customer Service
Af en toe volgt nog contact met de Customer Service. Samen met de afdeling Social (van de beroemde Facebook-posts) wordt de tweedaagse afgesloten. Volledig in lijn met de bedrijfscultuur wordt er afgesloten met een borrel. Hierbij sluiten ook de leidinggevenden en de teams van de nieuwe collega aan.
Wist je dat je als HR-medewerker op nog veel meer manieren kunt profiteren van het samenstellen van een klantreis? Lees hier meer over de employee journey.
Aanvullende onboarding bijeenkomsten
Deze borrel betekent trouwens niet het einde van de inwerkperiode. Nee, het gehele inwerkprogramma duurt drie maanden bij bol.com. In deze drie maanden zijn er, tussen het werk door, nóg vier bijeenkomsten voor de nieuwe medewerkers!
- De new hire day (1.5 week)
Tijdens deze dag nemen alle directieleden de nieuwe medewerkers mee in het verhaal van bol.com, de purpose, de strategie en de bedrijfscultuur. Natuurlijk vertelt ieder directielid over zijn/haar afdeling. Hierbij vormen de vragen van de nieuwe collega's de leidraad voor de verhalen.
- Lunch met de directieleden (1.5 maand)
Deze lunch is het omgekeerde van de New Hire Day, want hier zijn de nieuwe collega's aan het woord.Zij geven aan de hand van een presentatie feedback over hoe ze werken bij bol.com tot nu toe ervaren hebben. Wat gaat al goed en wat kan nog beter?
- Meeluisteren met de klantenservice (2 maanden)
Op deze manier kan iedereen tot in de vezels voelen waar je het uiteindelijk allemaal voor doet. Zelfs als je in je functie niet direct klantcontact hebt.
- Afsluitende sessie (3 maanden)
Tijdens deze afsluitende sessie is er tijd om te reflecteren op het avontuur van de afgelopen drie maanden. Ook wordt er vooruit gekeken en wordt er geproost op de toekomst.
- Interne trainingen
Naast de algemene onboarding zijn er ook nog zo'n 80 functie-specifieke introductietrainingen. Het doel van deze trainingen is om collega's zo snel mogelijk 'up and running' te krijgen in hun rol. Om dit proces te optimaliseren is er tijd gestoken in het ontwikkelen van functionele paden. Hierdoor wordt voor nieuwe collega's snel duidelijk welke training gevolgd moet worden en wanneer.
Onboarding resultaten
Het succes van de inwerkperiode is volgens bol.com te merken aan 4 dingen:
- New bol.commers are productive within a short period
- Greater engagement and enthusiasm among new hires
- Lower turnover in the first year
- Employees experience more structure
“The most important result for us is that new colleagues find their first period on the job very pleasant!”
Joep's tips for a fantastic onboarding schedule for a new employee
- Support
Ensure support within the organization. At bol.com, we are fortunate that our management and supervisors are convinced of the value of good onboarding. Involve them in the onboarding process!
- Productivity
It is good to get new employees working early on. This makes them feel useful. The team should think about introductory tasks for the new colleague in advance.
- Gathering feedback
Furthermore, make sure to ask new colleagues about their experiences during the onboarding process. This is the most important step according to Joep. People quickly fall into the daily routine. However, fresh perspectives are very valuable for discovering areas for improvement. These evaluations also serve as a guide for changes that need to take place within the organization's culture.
Does it turn out that your organization is ready for change? Then read this blog with tips on organizational change.
Digital onboarding
As you can read above, (digital) onboarding yields a lot for large companies. But onboarding also has a positive influence on job satisfaction, lead time, and productivity for smaller companies. In times of corona, it is always good to look at the possibilities of digital onboarding. You can do this by using an LMS. With Pluvo, for example! This makes automating your onboarding process easier than ever!
We hope you have been inspired by the onboarding program example from AWL or bol.com. Do you also want better onboarding? Then go to: Everything for onboarding new employees! With Pluvo, you can easily create your own digital onboarding.
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